
Donald Trump has already gotten media companies, law firms, universities and newspapers to grovel at his feet. Looks like he has opened a new front in the grovel wars. The Gallup Organization will measure presidential approval no longer, even though it is pretty good at it and there is plenty of demand for its product. What's the problem? Gallup measured Donald Trump's approval at 47% last February and 37% in December. Trump. Did. Not. Like. This. So how could Gallup avoid the presidential wrath but still keep some measure of believability (which fudging the data would not do)? Stop taking approval polls altogether. Bingo. Problem solved. Stick with commercial customers who want to know which color packaging their customers prefer.
A spokesman for Gallup said: "This change is part of a broader, ongoing effort to align all of Gallup's public work with its mission." What exactly is its mission? What made George Gallup famous was his ability to measure public sentiment, especially on political issues. What happened to that mission? (V)